Jenny Goldfarb, aka Mrs. Goldfarb or Mrs. G, is the Founder & CEO of Unreal Deli. With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her 3rd child.

Jenny grew up in her family’s NYC delis on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error, she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate corned beef made from beets, chickpeas, tomatoes, and high-protein wheat. The recipe was such a hit with her family and friends that they encouraged her to produce her Corn’d Beef Reubens for local delis which got the attention of Whole Foods and even landed her on Shark Tank, where she took on Mark Cuban as primary investor.

The company then developed Unreal Roasted Turk’y followed by Unreal Steak Slices. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations nationwide with more to come and is now even international having just launched retail in Puerto Rico and Mexico.

In this episode we chat through: