As a producer, studio owner, and creator myself, I feel like podcasting has gotten wayyyy overcomplicated over the last few years. That’s why I’m so grateful Substack has opened my eyes to a more authentic, seamless way to create.
Ever since I started creating here 2 months ago, my podcast of 2.5 years has been forever changed- and so has our clients.
Now instead of overproducing, creating for consistency’s sake to keep on a “show” schedule, and having to do it how everyone else is, I:
Live journal my thoughts or interview a guest > through video or audio
Upload it
Copy and paste the transcript from my editing platform (Descript) into the post
Clean it up so it reads like a blog
Share it
And my people not only actually see my content BUT they can engage with it too!
Producing shows used to look like:
90-minute calls matching content with a linear business strategy in mind (still helpful- just not the be all end all)
Hours setting up other platforms and marketing channels to share each episode
Pressure-filled calendars we “needed to keep to” to “keep up”
A hamster wheel of recording
Now producing a show looks like:
Answering: What’s the mission/why/philosophy of your life and work? What do YOU want to say and create?
And then recording based on that
Which means our shows have become more than just podcasts:
They’re like living multimedia magazines that allow people to consume deeper content how they want when they want
They’re flexible, from video to audio to writing, whatever way we feel like sharing
We can shift from what everyone else wants from us to what we feel called to share AND GET PAID for it!
I can’t speak more highly of this space
If you’ve had the intuitive nudge that now’s the time to podcast- consider tuning in to see if bringing it to life here feels as aligned for you as it has for me and my clients🌿
