Meet Kathy Cruz
Kathy Cruz from the Savvy Shopkeeper is sitting in the cozy pink chairs with us at the Mompreneur Co. Studio this week! Kathy is a retail business consultant for brick and mortar store owners, sharing what she’s learned from nearly a decade of balance, profit, and growth at her own home decor boutique.
We talk about how much has changed since we met in 2017 when Kathy was gathering up the courage to leave her job as a detective and go into business for herself.
Back then, she said the fear of failure motivated her to keep her steady paycheck rather than trying to take the leap into entrepreneurship. And ironically here she is today talking to us about how she embraces failure as a core piece of her strategy.
“If I try something new and it doesn’t work, it’s a winner because I learn what my clients actually need from me for the next time. Instead of getting stuck on it like I used it, it’s an opportunity for me to ask what else do they want? How else can I serve them?”
Plus, as a shopkeeper herself, she talks about the call to share what she’s learned with others and how valuable it is to speak from a place of practice & proof rather than talking in theory. And she shares a quick story about the surprising overlap between her business and her past detective career.
Here are some highlights from our conversation: